Corporate Objectives
- To be among the top 8 – by archiving % market share in life and general
- To archive % renewals and % increase in number of active policy both life and general
- Archive 30% laps ration by 2012 in both life and general
- Archive life claim ratio 30% and Archive general claim ratio 45% by 2014
- To attract and retain high quality staff to build up both life and general teams by 2012 – to prepare for split
- Introducing 3 new branches for bridging the sales gap
- Provide investors a reasonable return on investment increasing employee, agent productivity, branch and channel profitability ,good investment management practice
- Build a loyal customer base using meaningful loyalty scheme and review customer experiences ,craft entirely new product and service offering
- Introducing supplementary channel development (broker department , Corporate business and direct clients etc) strategies